PICTURES OF TYPE IN PVD BY JEREL JOHNSON
The 53 images collected in this book are ordered by the time of day the picture was taken.
They are a small fraction of the total number of pictures of type I took this term.
Typeset in Typiqal Mono.
Convinced that powerful cultural stories can be revealed through typography, I set out to capture & highlight the typographic relics that live on antique store shelves. Over the past several weeks, I visited shops in Milwaukee, Providence and Boston, and on the following pages, I share my findings.
I attempted to organize this antique type the way items are set out in these stores — sometimes purposefully and sometimes haphazardly — and in some cases, the resulting juxtaposition of cultural paraphernalia says more than the type itself.