Choose one design from each list and to update it for class next week. In some cases, you’ll want to make bigger changes, in others, more detail-oriented changes.
Consider these factors:
- Your page grid and your typographic baseline should be very related. The size of the piece is small and there’s a lot of type, so you want it feeling like it’s locked into place.
- Use real information. If it’s yourself, change one digit in your address, or your birth-date slightly. That’s fine, but it’s more convincing if we’re seeing real information. Better to use a photo of yourself taken with the Photo Booth application on your Mac. You can control the cropping and background color and will get a fairly realistic resolution.
- Be attentive to punctuation. There is way too much punctuation for the most part. Think of Bringhurst’s lambasting of periods and colons when they’re not needed. This is a great project to start throwing out the little dots that aren’t needed. Additionally, do not use smart quotes for feet and inches.
- It’s a hierarchy project. Consider bigger moves that bring our eyes to what the list says is valuable. Brienne’s design with a large license number is the best example from the first batch. The bold graphic move will define the personality of the piece. Remember the photo is part of your hierarchical mix.
- Check back with your list. Does your design satisfy your list? If not, did you change your mind after doing the design. That’s ok, but then rewrite the list.
- The information that changes from license to license is the more important than the labels. If you’re looking at licenses all day (bartender, etc.), there’s nothing helpful about “Sex” and “Height” being more visible than “Male” and “6’0″”. This is a case for having “Rhode Island” be lower in priority. There needs to be some R.I. identity to it, but that can be through color, a silhouette of the state, the way the photo is treated, etc.
- Trim your designs. Don’t worry about the rounded corners. Do consider how white your paper is.
- Background color could be nice. Think about color blocks, etc. as organizing elements. Shapes (shape of state?) can offer color and bring clarity to the piece.